Let’s face it, social video generates 1200% more shares than text and images combined, and the more people that are sharing your brand, the better. Even Instagram has announced that it no longer wants to be known as a “photo-sharing” platform. Out with the old, in with things like Instagram Reels, Video ads, and YouTube Shorts!
People are now spending 80% of their time online watching videos, and a huge 87% of influencers and online marketers are currently creating videos as their primary form of content.